{"id":6078,"date":"2022-01-17T15:35:54","date_gmt":"2022-01-17T15:35:54","guid":{"rendered":"https:\/\/www.enago.cn\/academychina\/?p=6078"},"modified":"2022-01-17T15:35:54","modified_gmt":"2022-01-17T15:35:54","slug":"using-social-media-for-research-promotion","status":"publish","type":"post","link":"https:\/\/www.enago.cn\/academychina\/using-social-media-for-research-promotion\/","title":{"rendered":"\u4f7f\u7528\u5168\u7403\u793e\u4ea4\u5a92\u4f53\u6709\u6548\u5b9e\u73b0\u7814\u7a76\u63a8\u5e7f"},"content":{"rendered":"<div style=\"margin-top: 0px; margin-bottom: 0px;\" class=\"sharethis-inline-share-buttons\" ><\/div><p>\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u662f\u7814\u7a76\u63a8\u5e7f\u5e76\u4e0e\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u5206\u4eab\u7684\u7edd\u4f73\u65b9\u5f0f\uff0c 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href=\"https:\/\/www.enago.com\/academy\/should-you-use-twitter-to-promote-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a>\u3001Facebook\u6216YouTube\u7b49\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u66f4\u8017\u65f6\uff0c\u56e0\u4e3a\u9700\u8981\u60a8\u5b9a\u671f\u5236\u4f5c\u548c\u7b56\u5212\u5185\u5bb9\uff08\u5e16\u5b50\u3001\u89c6\u9891\u3001\u5e7b\u706f\u7247\u7b49\uff09\u4ee5\u6301\u7eed\u5438\u5f15\u89c2\u4f17\u7684\u5174\u8da3\u3002\u4f46\u662f\u5728\u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u6784\u5efa\u7a33\u5b9a\u7684\u793e\u4ea4\u7fa4\u4f53\u9700\u8981\u8017\u8d39\u66f4\u591a\u7684\u65f6\u95f4\u548c\u7cbe\u529b\uff0c\u56e0\u6b64\u60a8\u5e94\u8be5\u4ed4\u7ec6\u8003\u8651\u662f\u5426\u4ee5\u53ca\u4f55\u65f6\u5f00\u59cb\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u8fdb\u884c\u7814\u7a76\u63a8\u5e7f\u3002\u5728\u9009\u62e9\u5408\u9002\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e4b\u524d\uff0c\u4f60\u8fd8\u9700\u8981\u770b\u770b\u4f60\u7684\u540c\u4e8b\u662f\u5426\u4e5f\u4f7f\u7528\u8fd9\u4e9b\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\uff0c\u4ee5\u4e0b\u9009\u9879\u53ca\u5176\u529f\u80fd\u53ef\u4ee5\u5e2e\u52a9\u60a8\u786e\u5b9a\u6700\u9002\u5408\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002<\/p>\n<ol>\n<li>Twitter\uff08\u63a8\u7279\uff09\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528\u6b64\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u53d1\u5e03\u6709\u5173\u6700\u65b0\u7814\u7a76\u3001\u535a\u5ba2\u3001\u4f1a\u8bae\u6f14\u793a\u7b49\u7684\u63a8\u6587\uff0c\u60a8\u8fd8\u53ef\u4ee5\u5728\u63a8\u6587\u4e2d\u94fe\u63a5\u60a8\u7684\u5de5\u4f5c\u8fdb\u884c\u7814\u7a76\u63a8\u5e7f\u3002<\/li>\n<li>LinkedIn\uff08\u9886\u82f1\uff09\uff1a\u8fd9\u662f\u4e00\u4e2a\u4e13\u4e1a\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u3002\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u5206\u4eab\u60a8\u7684\u7814\u7a76\u6216\u8005\u65b0\u53d1\u8868\u7684\u8bba\u6587\u7ed9\u7279\u5b9a\u7684\u7ec4\u7fa4\uff0c\u60a8\u8fd8\u53ef\u4ee5\u63d0\u4f9b\u94fe\u63a5\u6307\u5411\u60a8\u7684\u535a\u5ba2\u3001\u6587\u7ae0\u3001\u7f51\u7ad9\u7b49\u6765\u63d0\u9ad8\u7814\u7a76\u63a8\u5e7f\u6548\u679c\u3002<\/li>\n<li>\u535a\u5ba2\uff1a\u60a8\u53ef\u4ee5\u4f7f\u7528WordPress\u7b49\u535a\u5ba2\u5e73\u53f0\u6765\u5206\u4eab\u60a8\u7684\u7814\u7a76\u5de5\u4f5c\u3002\u60a8\u53ef\u4ee5\u5728\u6b64\u793e\u4ea4\u5a92\u4f53\u64b0\u5199\u8be6\u7ec6\u7684\u535a\u5ba2\u6587\u7ae0\u6216\u7814\u7a76\u6545\u4e8b\u6765\u5438\u5f15\u8bfb\u8005\uff0c\u4e5f\u53ef\u4ee5\u63d0\u4f9b\u6307\u5411\u60a8\u7684\u5de5\u4f5c\u7684\u94fe\u63a5\u4ee5\u63d0\u9ad8\u77e5\u540d\u5ea6\u548c\u7814\u7a76\u63a8\u5e7f\u6548\u679c\u3002<\/li>\n<li>Mendeley\uff1a\u60a8\u53ef\u4ee5\u901a\u8fc7\u8fd9\u4e2a\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u52a0\u5165\u611f\u5174\u8da3\u7684\u7ec4\u7fa4\u6765\u53d1\u5c55\u60a8\u7684\u793e\u4ea4\u8303\u56f4\u3002\u60a8\u4e0d\u4ec5\u53ef\u4ee5\u5728\u8fd9\u4e2a\u6b64\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u67e5\u770b\u60a8\u7684\u7814\u7a76\u5f71\u54cd\u529b\uff0c\u8fd8\u53ef\u4ee5\u67e5\u770b\u5176\u4ed6\u4eba\u7684\u70ed\u95e8\u4f5c\u54c1\u3002<\/li>\n<li>Facebook\uff08\u8138\u4e66\uff09\uff1a\u4e0e\u5176\u4ed6\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u7c7b\u4f3c\uff0c\u60a8\u53ef\u4ee5\u4f7f\u7528\u5b83\u6765\u66f4\u65b0\u6700\u65b0\u4f5c\u54c1\u3001\u535a\u5ba2\u3001\u6f14\u793a\u6587\u7a3f\u7b49\uff0c\u5e76\u4e14\u8ba9\u6b64\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u7684\u5173\u6ce8\u8005\u548c\u5176\u4ed6\u8054\u7cfb\u4eba\u6ce8\u610f\u5230\uff0c\u63d0\u9ad8\u7814\u7a76\u63a8\u5e7f\u6548\u679c\u3002<\/li>\n<li>ResearchGate\uff08\u7814\u7a76\u4e4b\u95e8\uff09\uff1a\u8fd9\u662f\u4e13\u4f9b\u79d1\u5b66\u5bb6\u548c\u7814\u7a76\u4eba\u5458\u5c31\u7814\u7a76\u8bfe\u9898\u8fdb\u884c\u5206\u4eab\u548c\u4e92\u52a8\u7684\u793e\u4ea4\u5a92\u4f53\u7f51\u7edc\u5e73\u53f0\uff0c\u5b83\u8fd8\u53ef\u4ee5\u7528\u4e8e\u4e0e\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u5c31\u5171\u540c\u5174\u8da3\u8fdb\u884c\u6709\u6548\u7684\u5408\u4f5c\u3002<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p><strong>\u6709\u6548\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53<\/strong><\/p>\n<p>\u4e00\u65e6\u4f60\u5f00\u59cb\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\uff0c\u90a3\u5c31<a href=\"https:\/\/hbr.org\/2016\/06\/how-academics-and-researchers-can-get-more-out-of-social-media\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">\u8bd5\u7740\u5c06\u5b83\u878d\u5165\u4f60\u7684\u65e5\u5e38\u751f\u6d3b<\/a>\u3002\u4e0a\u7f51\u3001\u53d1\u5e03\u548c\u8bc4\u8bba\u60a8\u53ef\u80fd\u611f\u5174\u8da3\u7684\u5185\u5bb9\uff0c\u4f46\u8bf7\u8bb0\u4f4f\u5728\u6b64\u793e\u4ea4\u5a92\u4f53\u4e0a\u64b0\u5199\u6070\u5f53\u7684\u8bc4\u8bba\u3002\u6bcf\u5929\u82b15\u5206\u949f\u5728\u63a8\u7279\u548c\u9886\u82f1\u8fd9\u6837\u7684\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u4e0a\u8fdb\u884c\u7814\u7a76\u63a8\u5e7f\u8981\u6bd4\u6bcf\u4e2a\u6708\u82b1 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\u7b49\u7f51\u7ad9\u6765\u7f29\u77ed\u8d85\u94fe\u63a5\u3002<\/li>\n<li>\u5728\u60a8\u200b\u200b\u7684\u4e3b\u9875\u4e0a\u63d0\u4f9b\u6307\u5411\u60a8\u7684\u793e\u4ea4\u5a92\u4f53\u8d44\u6599\u7684\u94fe\u63a5\u3002<\/li>\n<li>\u4f7f\u7528\u793e<a href=\"https:\/\/www.enago.com\/academy\/going-beyond-citations-using-altmetrics-to-measure-research-impact\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u4ea4\u5a92\u4f53\u7684\u8ba1\u91cf\u6307\u6807<\/a>\u6765\u8861\u91cf\u60a8\u7684\u7814\u7a76\u5f71\u54cd\u3002<\/li>\n<\/ol>\n<p>\u4e07\u4e8b\u5f00\u5934\u96be\uff0c\u5373\u4f7f\u4e00\u5f00\u59cb\u60a8\u53ea\u6709\u51e0\u4e2a\u5173\u6ce8\u8005\uff0c\u4e5f\u8bf7\u6301\u7eed\u52aa\u529b\u6210\u4e3a\u6d3b\u8dc3\u7684\u793e\u4ea4\u5a92\u4f53\u7528\u6237\u3002\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u60a8\u8fdb\u884c\u7814\u7a76\u63a8\u5e7f\uff0c\u63d0\u9ad8\u7814\u7a76\u5de5\u4f5c\u7684\u5f71\u54cd\u529b\uff0c\u5e76\u4e0e\u6240\u5728\u9886\u57df\u7684\u5176\u4ed6\u7814\u7a76\u4eba\u5458\u5efa\u7acb\u6301\u4e45\u7684\u8054\u7cfb\u3002<\/p>\n<p>\u539f\u6587\u9605\u8bfb\uff1a <a href=\"https:\/\/www.enago.com\/academy\/using-social-media-to-effectively-promote-your-research\/\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.enago.com\/academy\/using-social-media-to-effectively-promote-your-research\/<\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u662f\u7814\u7a76\u63a8\u5e7f\u5e76\u4e0e\u66f4\u5e7f\u6cdb\u7684\u53d7\u4f17\u5206\u4eab\u7684\u7edd\u4f73\u65b9\u5f0f\uff0c \u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u8fd8\u6709\u52a9\u4e8e\u83b7\u53d6\u6240\u5728\u7814\u7a76\u9886\u57df\u7684\u6700\u65b0\u4fe1\u606f\uff0c\u4e0e\u540c\u4e8b\u4fdd\u6301\u8054\u7cfb\u5e76\u5c31\u7814\u7a76\u8bfe\u9898\u4ea4\u6362\u610f\u89c1\u3002\u5e38\u89c1\u7684\u5b66\u672f\u793e\u4ea4\u5a92\u4f53\u5e73\u53f0\u5305\u62ecLinkedIn\uff08\u9886\u82f1\uff09\u3001ORCID\u3001ResearchGate\uff08\u7814\u7a76\u4e4b\u95e8\uff09\u3001Twitter\uff08\u63a8\u7279\uff09\u3001Facebook\uff08\u8138\u4e66\uff09\u3001YouTube\uff0c\u4ee5\u53caMendeley\u7b49\u3002 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